With just five channels to choose from, I quickly memorized the TV schedule.I loved shows like The Munsters, and I also had a great time with the TV commercials.Smart marketers have discovered that the old way of advertising and selling products isn't working as well as it used to, and they're aggressively searching for a new, enterprising way to increase market share and profits.Permission Marketing is a fundamentally different way of thinking about advertising and customers. I remember when I was about five years old and started watching television seriously.That's quite a lot to ask of thirty seconds of TV time or 25 square inches of the newspaper, but without interruption, there's no chance for action, and without action, advertising flops.As the marketplace for advertising gets more and more cluttered, it becomes increasingly difficult to interrupt the consumer.Charlie the Tuna, Tony the Tiger and those great board games that seemed to magically come alive all vied for my attention. Growing up, it seemed like everyone I met was part of the same community.
(And yes, we've deleted your email address and, as per our promise, will never write to you.) CHAPTER ONE THE MARKETING CRISIS THAT MONEY WON'T SOLVE YOU'RE NOT PAYING ATTENTION. Is it any wonder that consumers feel like the fast-moving world around them is getting blurry?
This site has been up and running for more than ten years, when the book first came out.
Hard to conceive of today, but the book was a top 100 bestseller for almost a year.
Now, imagine the same airport, but it's three in the afternoon and you're late for your flight.
The terminal is crowded with people, all jostling for position.