Most people will agree that attraction happens really quickly.
For some, the prospect of filtering through dating profiles can seem just a touch too impersonal, while others simply cringe at the prospect of having to encapsulate all aspects of their personality in three paragraphs and 12 eye-catching keywords.
) Come January, ads for the some of the biggest global dating service brands gradually replace those Guinness ‘White Christmas’ TV spots, while the same companies bombard news outlets with press releases aimed at steering casual daters onto the internet.
One such story from this year pinpointed 5 January as the most popular day of the year for internet dating.
The tactic has paid off over the years — the site has a huge number of Irish users (a random search for 29-year-old women within ten miles of Wexford throws up 152 accounts, for instance — not entirely scientific, but it certainly indicates the popularity of the service).
Several single people who spoke to for this piece said they had also turned to another free site recently — Ok Cupid, citing a more up-to-date design as one of the main reasons.