Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.The lawsuit claimed that as a result Silva "developed severe pain in her wrists and forearms", and has been unable to work since 2011. The company claimed that Silva had been photographed jet-skiing, an activity that was unlikely for someone who had suffered serious injury to the hands and forearms.Ashley Madison later alleged further that Silva had kept confidential documents and sought to retrieve them.In the same month, the company changed its signature tagline from "Life is Short.
Ashley Madison had over 70,000 bots sending fake female messages to male users.
The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.
Trish Mc Dermott, a consultant who helped found Match.com, accused Ashley Madison of being a "business built on the back of broken hearts, ruined marriages, and damaged families".
Claiming that its security had always been weak, the hackers claimed to have stolen personal information about the site's user base, and threatened to release names, home addresses, search histories and credit card numbers if the site was not immediately shut down.
The demand was driven by the site's policy of not deleting users' personal information following their invoiced requests.