We're not racist in the slightest bit.” Some have pointed out it's ironic to advertise here in Utah where more than 90 percent of the population is white.
But Russell said because he lives here he started advertising here and plans to expand to other states.
The billboard was posted along the freeway Tuesday, causing a lot of conversation, some say is outdated thinking. We should be able to move past the sensitivity, not get offended every time we hear some word you don't think is politically correct.” While the site seems to have clear intentions, Russell said, anyone can join, regardless of race, as long as they follow the guidelines on the website.
Russell said he got into the finding-a-soulmate business to take a slice of the multi-billion dollar industry. “It wasn't in any way shape or form based on racism or any of those types of things at all.
"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.
"There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.
Since Friday the website has gone from five members to more than 2,000.
Jeanetta Williams, spokeswoman for NAACP, said she thought the billboard was strange but didn’t feel like the site was a hate group.
Never lie about your age or what you do for a living.Like so many things in life, dating is a numbers game.But, as we get a little older it sometimes feels like the odds are tipped against us! In the last few years, companies have started to realize that there is a huge opportunity to help people over 50 to find partners and have opened senior dating sites just for us.SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.